Monday: 10-4
Tuesday: 10-3:30
Wednesday: 10-4:30
Thursday: 10-4
Friday: No Work
Total: 24 hours
Monday
Since I was out of the office most of last week, I had a couple of phone calls to follow up with when I came into the office this morning. My supervisor has already told me that this week might be a little bit slow considering we have a new marketing assistant coming in next week. He does not want to get me started on too much new stuff when he is just going to have to explain what we are doing all over again next week. This morning after making phone calls, I immediately printed out camp order forms because we had quite a few that had accumulated over the weekend and the last couple of days of last week. I also made a shell of a marketing/promotions plan for the soccer teams. In the afternoon I did some research for Youth Soccer Month. Youth Soccer Month is celebrated in September in different states across the country. My job was to find some examples of what other schools had done so that hopefully we will be able to provide something similar in September. Creating a marketing plan for soccer is important because it is something that has never been done before, so we are basically starting from scratch. It is especially important considering the amount of attention that football is receiving this fall. Later I started doing research on different promotional ideas that schools of different sizes had used at their games in the past. It was surprisingly simple, as a lot of schools post their promotional schedules right on their websites.
Tuesday
I followed up with a couple of phone calls that I couldn't get through to yesterday when I came in this morning. We established the dates that Campbell will recognize Youth soccer month, so I had something to add to my marketing plan for the soccer teams. I put together a shell of a marketing plan for volleyball with all of the home games. This afternoon I started to research volleyball promotions. All of the research I am doing involves finding game themes, pre-game promotions, in-game promotions, and half-time promotions. Most schools have a list of game themes and promotions on their websites, especially if they are larger schools. This afternoon I printed off all of the camp orders and took them to the business manager.
Wednesday
Today I started going through all of the contracts we have already taken care of for next year and organizing them into a notebook for reference purposes. I also created a spreadsheet of partner entitlements that would be an easy reference point for us to go back and look at to determine not only what exactly our partners are entitled to, but also exactly how many of each thing we are expected to have/provide. For example, it helps us be able to reference exactly how many 1/4 page ads we are going to need to put in the football game program, how many outfield signs we need for the baseball field, etc. I did a little more research as far as volleyball promotions in the afternoon. As per usual, I printed out camp orders and took them to the business manager.
Thursday
today involved adding information to the partner entitlement page as we received new contracts. In the afternoon I created a spreadsheet for the contracts that showed exactly how much money we were receiving for each promotional item available. After finding the total for each item, I added them all together to find a total for all items. I did this for both cash items and trade items. Trade, which I believe I mentioned in another post, involves us trading advertising or other things for some sort of service or product from one of our partners. I had to run the camp orders off a little early today because there was some sort of glitch in the system and we had a registration for a soccer camp that came through even though registration was supposed to be expired for that camp. That eventually worked out though, and the mother called the soccer coach to straighten things out.
Friday
No work today, my supervisor told me that he would not have that much for me to do today so he was not going to have me come in and do nothing. He said that there would be more to do next week with the addition of the new marketing assistant.
Monday, June 30, 2008
Monday, June 23, 2008
Week of 6/16-6/20
Monday:10:45-2; 4:15-6:45; 8:45-11
Tuesday: 10:45-2, 4:15-6:45; 8:45-11
Wednesday: 10:45-2, 4:15-6:45; 8:45-11
Thursday: 10:45-2, 4:15-6:45; 8:45-11
Friday: 1-4:30; 6:45-9
Total: 37.75
Monday-Thursday
I was working girls basketball camp this week. I spent approximately eight hours a day in the camp store selling merchandise to the campers at the camp. Most of merchandise I sold was along the lines of snacks and drinks for the kids to have between sessions. However, there were a few other things we sold towards the end of the week as far as old jerseys, etc. There is not really a lot to say about this other than I was responsible for making sure the store was stocked and was responsible for being there any time the kids were there
Friday
I worked student orientation for the incoming freshmen at Campbell. I was Gaylord the Camel. For anyone who doesn't know, Gaylord is Campbell's Mascot. I went to two presentations this morning where I threw things into the crowd and introduced the freshmen to Gaylord for the first time. At one presentation I actually led another person around who volunteered to be in the Gaylord Costume. In the evening I had to go to the president's reception as Gaylord and pose for pictures with Students and their parents. The problem with both of these situations is that the Gaylord Costume was broken. For some reason his neck was broken, and I could not see anything that wasn't slightly to the side of my right eye. In addition we had a slightly unpleasant photographer who did not seem to understand that it was 115 degrees inside the camel suit and that I could not see or breathe very well. Fortunately I had a couple of people to help me and they eventually found something to hold my head up a little with, so that I got a little more air and a slightly larger range of vision. Fortunately, after spending about an hour and a half or so inside the camel they took pity on me and decided to pull me out early. I know that wearing a mascot costume is never particularly pleasant, but I would venture to say that this experience might have been slightly less pleasant than most.
Tuesday: 10:45-2, 4:15-6:45; 8:45-11
Wednesday: 10:45-2, 4:15-6:45; 8:45-11
Thursday: 10:45-2, 4:15-6:45; 8:45-11
Friday: 1-4:30; 6:45-9
Total: 37.75
Monday-Thursday
I was working girls basketball camp this week. I spent approximately eight hours a day in the camp store selling merchandise to the campers at the camp. Most of merchandise I sold was along the lines of snacks and drinks for the kids to have between sessions. However, there were a few other things we sold towards the end of the week as far as old jerseys, etc. There is not really a lot to say about this other than I was responsible for making sure the store was stocked and was responsible for being there any time the kids were there
Friday
I worked student orientation for the incoming freshmen at Campbell. I was Gaylord the Camel. For anyone who doesn't know, Gaylord is Campbell's Mascot. I went to two presentations this morning where I threw things into the crowd and introduced the freshmen to Gaylord for the first time. At one presentation I actually led another person around who volunteered to be in the Gaylord Costume. In the evening I had to go to the president's reception as Gaylord and pose for pictures with Students and their parents. The problem with both of these situations is that the Gaylord Costume was broken. For some reason his neck was broken, and I could not see anything that wasn't slightly to the side of my right eye. In addition we had a slightly unpleasant photographer who did not seem to understand that it was 115 degrees inside the camel suit and that I could not see or breathe very well. Fortunately I had a couple of people to help me and they eventually found something to hold my head up a little with, so that I got a little more air and a slightly larger range of vision. Fortunately, after spending about an hour and a half or so inside the camel they took pity on me and decided to pull me out early. I know that wearing a mascot costume is never particularly pleasant, but I would venture to say that this experience might have been slightly less pleasant than most.
Monday, June 16, 2008
week of 6/9-6/13
Monday: 10-5
Tuesday: 10-3:30
Wednesday: 10-5
Thursday: 10-3:30
Friday: 10-5
Total: 32 hours
Major Project:
Complete a marketing and promotions plan for the Soccer teams in the fall.
Monday
Today I started going through my master list of organizations to identify any possible companies we might want to contact again this year. I began by identifying the companies we had worked with most recently and trying to gather any missing contact information with which to contact them. In the afternoon I printed all of the purchase orders for camps and turned them in to the business manager. There were quite a lot of them especially considering we were not in the office to print them out over the weekend. My supervisor also gave me some work to do researching youth soccer month which I will need to do to help me with my project.
Tuesday
My supervisor went through my list of companies and identified those that he wanted me to call. I went through and made sure I had the correct phone numbers and contact information for the companies before I called them. I have been playing phone-tag with one local body shop who keeps saying they want to be involved with us, but they have been out of the office a lot and it has been difficult to settle a time to meet with them. This afternoon I started the outline for the football promotional plan. This involves promotional activities to be done pre-game, between quarters and at half-time. This will be helpful for me when I begin working on the soccer promotional plans. This afternoon I printed off purchase orders for the camps and took them to the business manager.
Wednesday
I made more sales calls today. Some of our sales have been difficult this year because of a recession in certain industries that have caused business to drop off. It makes our job a little more difficult. My boss has me researching local youth organizations to help with some promotional activities in the fall. So I have been researching contact information for all local recreation departments, civic organizations, etc. I am taking a record of what sports they offered, and in what seasons so we might possibly be able to do some promotional activities with these local groups this coming year. This afternoon I printed off the purchase orders and turned them into the business manager.
Thursday
I finished up my sales calls today. I scheduled a meeting with the body shop I spoke of earlier, but when we arrived they had an emergency arise involving a catering truck breaking down and sitting out in the heat. So we left some of our information with them and were going to contact them at the beginning of the week. This afternoon I did a lot more research involving the local youth organizations and organizing that information into an excel file. This afternoon I printed off the purchase orders and turned them into the business manager.
Friday
today I began work on a very tentative master schedule for all of the fall sports. This will help as we plan promotional activities for the fall sports to make sure that we have no major activities coinciding with one another. In the afternoon I was introduced to Photoshop. I got to make a flyer with the first home games of the fall season printed on it that will be handed out at student orientation next weekend. I had to make about 1000 copies and cut them all to be stuffed into cups. That took up quite a bit of time in the afternoon. I also took the purchase orders to the business manager
Tuesday: 10-3:30
Wednesday: 10-5
Thursday: 10-3:30
Friday: 10-5
Total: 32 hours
Major Project:
Complete a marketing and promotions plan for the Soccer teams in the fall.
Monday
Today I started going through my master list of organizations to identify any possible companies we might want to contact again this year. I began by identifying the companies we had worked with most recently and trying to gather any missing contact information with which to contact them. In the afternoon I printed all of the purchase orders for camps and turned them in to the business manager. There were quite a lot of them especially considering we were not in the office to print them out over the weekend. My supervisor also gave me some work to do researching youth soccer month which I will need to do to help me with my project.
Tuesday
My supervisor went through my list of companies and identified those that he wanted me to call. I went through and made sure I had the correct phone numbers and contact information for the companies before I called them. I have been playing phone-tag with one local body shop who keeps saying they want to be involved with us, but they have been out of the office a lot and it has been difficult to settle a time to meet with them. This afternoon I started the outline for the football promotional plan. This involves promotional activities to be done pre-game, between quarters and at half-time. This will be helpful for me when I begin working on the soccer promotional plans. This afternoon I printed off purchase orders for the camps and took them to the business manager.
Wednesday
I made more sales calls today. Some of our sales have been difficult this year because of a recession in certain industries that have caused business to drop off. It makes our job a little more difficult. My boss has me researching local youth organizations to help with some promotional activities in the fall. So I have been researching contact information for all local recreation departments, civic organizations, etc. I am taking a record of what sports they offered, and in what seasons so we might possibly be able to do some promotional activities with these local groups this coming year. This afternoon I printed off the purchase orders and turned them into the business manager.
Thursday
I finished up my sales calls today. I scheduled a meeting with the body shop I spoke of earlier, but when we arrived they had an emergency arise involving a catering truck breaking down and sitting out in the heat. So we left some of our information with them and were going to contact them at the beginning of the week. This afternoon I did a lot more research involving the local youth organizations and organizing that information into an excel file. This afternoon I printed off the purchase orders and turned them into the business manager.
Friday
today I began work on a very tentative master schedule for all of the fall sports. This will help as we plan promotional activities for the fall sports to make sure that we have no major activities coinciding with one another. In the afternoon I was introduced to Photoshop. I got to make a flyer with the first home games of the fall season printed on it that will be handed out at student orientation next weekend. I had to make about 1000 copies and cut them all to be stuffed into cups. That took up quite a bit of time in the afternoon. I also took the purchase orders to the business manager
Sunday, June 8, 2008
Week of 6/1-6/5
Monday: 10-4
Tuesday:10-4
Wednesday: 11-1
9-11 (from home)
Thursday: 10-4
Friday: 10-4
Total: 28 hours
Monday:
I spent a lot of time working at yellowpages.com trying to ensure that I had all of the appropriate contact information for the list of sponsors I made last year. It took a lot of time to finish because there was some sort of error that occured when I took the work home with me to work with over lunch. All the work I had done over lunch was basically erased when I opened it back up at work, I'm not sure if it was a mistake made on my part, or if I there was some sort of glitch with my computer. Either way, it took a lot longer than it should have, and by the end of the day I was pretty much back where I was when I finished working with it at lunch. I also printed out camp order forms at the end of the day. My supervisor told me that I am going to start making sales calls starting on Tuesday.
Tuesday:
My supervisor came in with a lot of things to do today and I was not informed of who I would be calling, or what I needed to address with them. I asked him about it and he said that he didn't want to pile everything on me at once. So I spent a lot of the day finishing up my list of addresses. He did ask my opinion on a couple of sales pitches he was going to pitch that afternoon, but I didn't make the phone calls. I did print off the camp purchase orders and take them to the business manager in the athletic department. Sometimes I feel as though I am doing a lot of busy work, but I will become marginally more involved in the next week or so, at least I hope. My supervisor told me that tommorrow will be a short day because no one would be in the office, so he wasn't going to keep me there for very long, but that he would give me some work to do from home.
Wednesday
I came in for a couple of hours, I finally finished the list of all the sponsors, and I printed off the purchase orders for camps. My supervisor gave me some research to do from home involving student spirit groups at different schools in North Carolina and surrounding states. Campbell's group is called the camel crazies. The purpose of this was to compare the other school's groups to other Campbell's, to make sure Campbell was on par with other schools as far as the types of benefits offered to the students for being members, membership costs, etc.
Thursday
My supervisor came in again with a lot of other stuff on his mind, so I did not get to make sales calls today either. I spent a lot of time working on the list of student spirit groups in various schools. I was surprised to find that a lot of schools really don't have something like that for students to be involved with. Practically every school has a booster club, and some have student versions of booster clubs that they label as spirit groups, but their primary focus is still fundraising and teaching students the importance of giving back to their schools. Campbell's student group, the Camel Crazies soul purpose is to provide support for the student athletes and give students incentives for attending games and supporting the camels. Obviously, Campbell cannot provide the same incentives that larger schools can, but they do try to make it comparable considering the size of the school. After lunch I printed off camp orders and took them to the business manager.
Friday
I finally got to make some sales calls today, which was a very beneficial experience. I was mostly making phone calls to people we had worked with in recent years to see if they wished to renew their contract. It helps that I am very familiar with this area and some of the people I am calling know who I am. A couple of the people I called were either not in or no longer worked there, so we are going to have to do some research as to who we should contact at those locations. I did make a sale at one of the local pharmacies though, and we will be running a contract over there next week. On Monday I will be calling one of the places I called today again, because they were out of the office today. In the afternoon I spent a little more time working on the list of student spirit groups, and sat in on a sales meeting with an outdoor advertising company, which was a very beneficial experience for me. I also printed off the camp orders after lunch and turned them into the business manager.
Even though at times this week I felt as though I was doing a lot of busy work or not doing much at all, I have come to realize that all of the tedious work I have done is really going to make someone else's job a whole lot easier.
Tuesday:10-4
Wednesday: 11-1
9-11 (from home)
Thursday: 10-4
Friday: 10-4
Total: 28 hours
Monday:
I spent a lot of time working at yellowpages.com trying to ensure that I had all of the appropriate contact information for the list of sponsors I made last year. It took a lot of time to finish because there was some sort of error that occured when I took the work home with me to work with over lunch. All the work I had done over lunch was basically erased when I opened it back up at work, I'm not sure if it was a mistake made on my part, or if I there was some sort of glitch with my computer. Either way, it took a lot longer than it should have, and by the end of the day I was pretty much back where I was when I finished working with it at lunch. I also printed out camp order forms at the end of the day. My supervisor told me that I am going to start making sales calls starting on Tuesday.
Tuesday:
My supervisor came in with a lot of things to do today and I was not informed of who I would be calling, or what I needed to address with them. I asked him about it and he said that he didn't want to pile everything on me at once. So I spent a lot of the day finishing up my list of addresses. He did ask my opinion on a couple of sales pitches he was going to pitch that afternoon, but I didn't make the phone calls. I did print off the camp purchase orders and take them to the business manager in the athletic department. Sometimes I feel as though I am doing a lot of busy work, but I will become marginally more involved in the next week or so, at least I hope. My supervisor told me that tommorrow will be a short day because no one would be in the office, so he wasn't going to keep me there for very long, but that he would give me some work to do from home.
Wednesday
I came in for a couple of hours, I finally finished the list of all the sponsors, and I printed off the purchase orders for camps. My supervisor gave me some research to do from home involving student spirit groups at different schools in North Carolina and surrounding states. Campbell's group is called the camel crazies. The purpose of this was to compare the other school's groups to other Campbell's, to make sure Campbell was on par with other schools as far as the types of benefits offered to the students for being members, membership costs, etc.
Thursday
My supervisor came in again with a lot of other stuff on his mind, so I did not get to make sales calls today either. I spent a lot of time working on the list of student spirit groups in various schools. I was surprised to find that a lot of schools really don't have something like that for students to be involved with. Practically every school has a booster club, and some have student versions of booster clubs that they label as spirit groups, but their primary focus is still fundraising and teaching students the importance of giving back to their schools. Campbell's student group, the Camel Crazies soul purpose is to provide support for the student athletes and give students incentives for attending games and supporting the camels. Obviously, Campbell cannot provide the same incentives that larger schools can, but they do try to make it comparable considering the size of the school. After lunch I printed off camp orders and took them to the business manager.
Friday
I finally got to make some sales calls today, which was a very beneficial experience. I was mostly making phone calls to people we had worked with in recent years to see if they wished to renew their contract. It helps that I am very familiar with this area and some of the people I am calling know who I am. A couple of the people I called were either not in or no longer worked there, so we are going to have to do some research as to who we should contact at those locations. I did make a sale at one of the local pharmacies though, and we will be running a contract over there next week. On Monday I will be calling one of the places I called today again, because they were out of the office today. In the afternoon I spent a little more time working on the list of student spirit groups, and sat in on a sales meeting with an outdoor advertising company, which was a very beneficial experience for me. I also printed off the camp orders after lunch and turned them into the business manager.
Even though at times this week I felt as though I was doing a lot of busy work or not doing much at all, I have come to realize that all of the tedious work I have done is really going to make someone else's job a whole lot easier.
Sunday, June 1, 2008
Week of 5/26-5/30 At Campell University
Schedule:
Monday: Holiday
Tuesday: 9:30-5
Wednesday: 9:30-5
Thursday: 10-5
Friday: 9:15-4:15
Total: 29 hours
This summer I will be doing my internship in the athletics department at Campbell University. My supervisor's name is Debbie Richardson. She is the Associate Athletics Director and Director of Women's Athletics at Campbell University. At the beginning of my week on Tuesday, we sat down and began to hammer out what exactly I will be doing this summer. Essentially, I will making a lap around the different departments in the athletics department at Campbell. I began in promotions and marketing, which I will be doing for the next two weeks, and then I will most likely move to the compliance office, working with NCAA requirements and eligibility requirements. I am also going to do some work with the operations staff this summer, that will mostly pertain to the summer camps held at Campbell. To be expected in the summer, there are not any events that are held during the summer, but there is some amount of work and maintenance that needs to be done for camps as far as the fields and gymnasiums. I will also be spending some time working at camps in the store, so I will also get some experience with merchandise and things of that nature.
I began this week working with a gentleman named Kevin Lyle, who is the Assistant athletic director for marketing and promotions. He is essentially the man in charge of sales and promotions at Campbell.
Debbie stipulated to me that I will be in charge of making my own schedule. I plan to work approximately 30 hours a week for 10 weeks, and I may still be completing some work at the beginning of the fall semester. If I am still with Campbell at the beginning of the semester, I hope to be able to work at some of the events, to gain a little hands-own experience working at some events. I have been involved in the administrative side of event planning, and minimally involved with the hands-on aspect of running events, so I think it will be a beneficial experience for me.
Monday:
Holiday
Tuesday:
I began Tuesday by sitting down with Debbie and Kevin and hashing outs the details for the next couple of weeks. Then I went over to Kevin's office and we talked more specifically about what I would be doing while I was in marketing and promotions. Some of my responsibilities will include making sales calls and going to sales meetings. I will also be working on some specific layouts for some of the media guides and other things for fall sports. I may be making my way back to sales and marketing later in the summer and may be doing some things specifically with the women's soccer team. There have also been a lot of things that have come around with the addition of football at Campbell, in addition to the construction of the new basketball coliseum and football stadiums. Sales is especially important and I will most likely do a lot of work with that throughout my internship. Tuesday afternoon I actually went on a sales call with Kevin to experience firsthand what a sales meeting is like. I learned a lot of valuable information about how you have to adapt products to different people in different ways, without selling yourself short. I learned about the difference between trade and cash and how it relates to college athletics, and how each one can be beneficial to the organization. Trade essentially means you are trading product for ad space, or other things that interest the customer, and cash is just cash, it can be used for anything. Overall, it was a very interesting experience.
Wednesday:
Wednesday I began working on populating a list of companies and organizations we have worked with in the past but perhaps have not worked with in the past couple of years. I had a lot of information to look at, and began to realize that the person who was working in Kevin's position before Kevin came to Campbell was not a very organized person. I had to wade through lists of companies and organizations with up to three-hundred names, most of it not alphabetized, a lot of it was repetitive, and overall it was a very frustrating experience. It was all for the purpose of creating a database of all the companies we are currently working with, companies we have worked with in the, and some companies we have never worked with. Hopefully it will help eliminate a lot of the cold-calling we will have to do to these organizations. Also on the list was the amount of money each of the sponsors had given before, and what they got in return, if that information was available, so we would know where to start if we did decide to sit down and meet with them.
Thursday:
I spent the beginning of Thursday finishing compiling the list of companies together. Some of the information I will finish compiling next week. The second half of the day was spent moving into my office. Thursday was the marketing assistants last day, so we began cleaning her office out as soon as she left. Her office had essentially served as a storage room with a computer in it. It had no system of filing, things were crammed into every corner, it was more or less disgusting. We began by moving all the shelving units out of the room and all of the extra clutter around the room was either thrown out or put into a box. Part of the reason for all of the clutter is that the marketing department used to be responsible for all the merchandise sold at camps, and all other types of athletic apparel, but in the last year, all the merchandise rights were sold to the campus bookstore, and marketing essentially has all this extra stuff that they can't sell sitting around the office. There are also boxes upon boxes of pocket schedules, wall schedules, game-day information, media guides. A lot of this has increased especially with the addition of football and the new basketball convocation center. Essentially, I was moving most of the stuff that was in my office outside of my office and creating a manageable workspace. I put most of stuff inside my office on shelves outside of my office, and threw a lot of useless stuff away The main purpose behind doing this was to make a space for the new marketing assistant/intern that will be coming at the end of the summer, but it is also beneficial because it provides me with a private workspace.
Friday:
Cleaning out and organizing the office was a two-day process, so I spent the morning and part of the afternoon cleaning it out and organizing what I had moved. In the afternoon I went back to work on my list of sponsors, looking for missing bits of information such as addresses, phone numbers, etc. I am also responsible for working printing off all purchase-orders for summer camps, which seems to be an odd job for the marketing department, but nonetheless, it is our job. My supervisor showed me the process we are to go through, and where I should take them when I am done.
Monday: Holiday
Tuesday: 9:30-5
Wednesday: 9:30-5
Thursday: 10-5
Friday: 9:15-4:15
Total: 29 hours
This summer I will be doing my internship in the athletics department at Campbell University. My supervisor's name is Debbie Richardson. She is the Associate Athletics Director and Director of Women's Athletics at Campbell University. At the beginning of my week on Tuesday, we sat down and began to hammer out what exactly I will be doing this summer. Essentially, I will making a lap around the different departments in the athletics department at Campbell. I began in promotions and marketing, which I will be doing for the next two weeks, and then I will most likely move to the compliance office, working with NCAA requirements and eligibility requirements. I am also going to do some work with the operations staff this summer, that will mostly pertain to the summer camps held at Campbell. To be expected in the summer, there are not any events that are held during the summer, but there is some amount of work and maintenance that needs to be done for camps as far as the fields and gymnasiums. I will also be spending some time working at camps in the store, so I will also get some experience with merchandise and things of that nature.
I began this week working with a gentleman named Kevin Lyle, who is the Assistant athletic director for marketing and promotions. He is essentially the man in charge of sales and promotions at Campbell.
Debbie stipulated to me that I will be in charge of making my own schedule. I plan to work approximately 30 hours a week for 10 weeks, and I may still be completing some work at the beginning of the fall semester. If I am still with Campbell at the beginning of the semester, I hope to be able to work at some of the events, to gain a little hands-own experience working at some events. I have been involved in the administrative side of event planning, and minimally involved with the hands-on aspect of running events, so I think it will be a beneficial experience for me.
Monday:
Holiday
Tuesday:
I began Tuesday by sitting down with Debbie and Kevin and hashing outs the details for the next couple of weeks. Then I went over to Kevin's office and we talked more specifically about what I would be doing while I was in marketing and promotions. Some of my responsibilities will include making sales calls and going to sales meetings. I will also be working on some specific layouts for some of the media guides and other things for fall sports. I may be making my way back to sales and marketing later in the summer and may be doing some things specifically with the women's soccer team. There have also been a lot of things that have come around with the addition of football at Campbell, in addition to the construction of the new basketball coliseum and football stadiums. Sales is especially important and I will most likely do a lot of work with that throughout my internship. Tuesday afternoon I actually went on a sales call with Kevin to experience firsthand what a sales meeting is like. I learned a lot of valuable information about how you have to adapt products to different people in different ways, without selling yourself short. I learned about the difference between trade and cash and how it relates to college athletics, and how each one can be beneficial to the organization. Trade essentially means you are trading product for ad space, or other things that interest the customer, and cash is just cash, it can be used for anything. Overall, it was a very interesting experience.
Wednesday:
Wednesday I began working on populating a list of companies and organizations we have worked with in the past but perhaps have not worked with in the past couple of years. I had a lot of information to look at, and began to realize that the person who was working in Kevin's position before Kevin came to Campbell was not a very organized person. I had to wade through lists of companies and organizations with up to three-hundred names, most of it not alphabetized, a lot of it was repetitive, and overall it was a very frustrating experience. It was all for the purpose of creating a database of all the companies we are currently working with, companies we have worked with in the, and some companies we have never worked with. Hopefully it will help eliminate a lot of the cold-calling we will have to do to these organizations. Also on the list was the amount of money each of the sponsors had given before, and what they got in return, if that information was available, so we would know where to start if we did decide to sit down and meet with them.
Thursday:
I spent the beginning of Thursday finishing compiling the list of companies together. Some of the information I will finish compiling next week. The second half of the day was spent moving into my office. Thursday was the marketing assistants last day, so we began cleaning her office out as soon as she left. Her office had essentially served as a storage room with a computer in it. It had no system of filing, things were crammed into every corner, it was more or less disgusting. We began by moving all the shelving units out of the room and all of the extra clutter around the room was either thrown out or put into a box. Part of the reason for all of the clutter is that the marketing department used to be responsible for all the merchandise sold at camps, and all other types of athletic apparel, but in the last year, all the merchandise rights were sold to the campus bookstore, and marketing essentially has all this extra stuff that they can't sell sitting around the office. There are also boxes upon boxes of pocket schedules, wall schedules, game-day information, media guides. A lot of this has increased especially with the addition of football and the new basketball convocation center. Essentially, I was moving most of the stuff that was in my office outside of my office and creating a manageable workspace. I put most of stuff inside my office on shelves outside of my office, and threw a lot of useless stuff away The main purpose behind doing this was to make a space for the new marketing assistant/intern that will be coming at the end of the summer, but it is also beneficial because it provides me with a private workspace.
Friday:
Cleaning out and organizing the office was a two-day process, so I spent the morning and part of the afternoon cleaning it out and organizing what I had moved. In the afternoon I went back to work on my list of sponsors, looking for missing bits of information such as addresses, phone numbers, etc. I am also responsible for working printing off all purchase-orders for summer camps, which seems to be an odd job for the marketing department, but nonetheless, it is our job. My supervisor showed me the process we are to go through, and where I should take them when I am done.
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